1. What is a “Highway Billboard”?
The term Highway Billboard was first used to define the huge advertising signs that exist along the roadways and highways of traveling cars and trucks. These billboards provide basic information to attract customers traveling on the highway to local businesses. Fast food restaurants (McDonald’s & Burger King), gasoline stations (Chevron and Shell) banks, hotels and many other businesses use billboards. Today the Internet is the largest, fastest highway ever built, carrying millions of people every minute of everyday. Millions of businesses offer their services on the Internet and hundreds of millions of people travel on the Internet looking for information, businesses and services.
Very few of these Internet businesses are found. The internet highway is just too congested. And if a business can’t be found, a customer can’t spend money with them. 411eDirectory.com is the answer. Just like in days past where businesses used huge billboard signs to get the attention of passing customers, 411eDirectory’s Internet Highway Billboards are able to point customers to your business’ website or physical store. Now you don’t have to spend a lot of money just to be found; you can lease an “Internet highway billboard” today and have your contact information available to all internet travelers.
Personal 411eDirectory Internet Highway Billboards are free.

2. What is an “Internet Highway Billboard”?
An Internet Highway Billboard created by 411eDirectory.com is a one page website containing business contact information. The Billboard is search engine optimized to be found by the major Internet search engines, such as Google, Yahoo and MSN. Each Billboard has been pre-created, can be found on the 411eDirectory search page, which contains 6,000,000 Internet Highway Billboards, with each billboard containing the following:
A. A unique electronic Internet address called a URL
i. URL stands for unique record locator
B. A unique 411eDirectory.com email address that will forward email to your personal or business email address.
C. A unique Username, Password and ability to change the Billboard’s contact information 24 hours a day, seven days a week, 365 days a year.

3. I already have a website.
That’s great! So you are familiar with the internet and you know that if people can’t find your website, no one gets to discover your wonderful business. 411eDirectory recommends that you put your website URL on your Internet Highway Billboard so that when people read your contact information they are able to click on your website link.

4. I’m in the Yellow pages.
The yellow pages are important, but according to the Yellow Pages’ Publishers study released May 2005 for every 100 people looking for a local vendor - 66% of the people use the Internet versus 34% using the yellow pages.

5. I don’t use the internet.
While many people do not use the Internet, according to ClickZ Statistics published in July 2005, the majority of people in the United States are using the Internet.

6. I don’t have anything to sell on the internet.
Internet Highway Billboards are not designed for selling anything. They catch the eye of the Internet traveler and bring them to your business. Billboards provide contact information online in a very cost effective way (free to individuals). It also allows you to update your business or personal information from anywhere in the World.

7. Tell me about your limited time offer of a 90 day guarantee
411eDirectory will build Customer’s Internet Highway Billboard and optimize the Internet Highway Billboard in a manner that meets Internet industry standards for promoting website indexing by Internet search engines. If within ninety (90) days, Customer’s Internet Highway Billboard is not found on one of the following twelve search engines, i.e., Goggle, Yahoo, MSN, Ask Jeeves, Netscape, Fast/All the Web, Excite, Dogpile, Gigablast, AOL Anywhere, MetaCrawler, WebCrawler, on Page 1 or in the 20th (twentieth) position or better, Customer may request a full refund.
A. The search engine top 20 guarantee is said to be met and fulfilled if one of the following search engine queries on one of the three search engines is on Page 1 or in the 20th position or better.
i. Category + City + State + zip code, i.e., 1 Hour Photo Abbeville, SC 29620
ii. Category + City + State
iii. Category + City or Category + City + Zip Code
iv. Category + Zip Code
B. Our limited time offer of a ninety day money back policy states that your business will appear on the front page, or in the top twenty search results of Yahoo, Google, or MSN with ninety days from the date of the contract. If it does not appear as promised, you may request a full refund of your monies.

8. What is “the top twenty or Front page”?
When you search the Internet looking for information or business, the search engine displays results that are not commercially paid for. Each result has a unique electronic address, just like our Internet Highway Billboards, that when you click on it – you go to a unique website page.
A. The first address, we call them URLs, counts as #1.
B. The second address is #2
C. Depending upon your computer and settings, Page 1 will hold 10, 30, 50 or 100 URLs on a page.
D. We guarantee you’ll be on Page 1 or in the Top 20 of the results shown by the search engine.

9. Will an Internet Highway Billboard show up without the zipcode in my search? Does this effect the 90 day guarantee?
Sometimes Internet Highway Billboards will show up without the zip code and sometimes with the zip code – every search is different. The 411eDirectory limited time offer of a 90 Day guarantee is for 4 different types of searches, as stated in the answers to questions # 7 and 8 above. If one of the searches shows up, 411eDirectory has met its contractual obligations.

10. What is a URL?
Uniform Resource Locator - The address identifies the location of a Web page on the World Wide Web and usually begins – http://www.

11. What is Contact Information
Contact information is the way that people are able to locate and communicate with an individual or business. Contact information contains the following:
A. Name
B. Address, including city, state and zip code
C. Phone Number
D. Fax Number
E. Email address
F. Website address (URL)

12. What is a 411eDirectory business card?
It’s another word for Internet Highway Billboard.

13. What is email forwarding?
Email forwarding is where one uses an email address that doesn’t receive email, but sends it (forwards it) to an email address that does receive mail. It is similar to call forwarding with a telephone. Someone calls your home phone number, but you have forwarded to your cell phone because you are not at home. 411eDirectory will send your email to your account with AOL, Earthlink, Yahoo, MSN, Google, etc.

14. Can I put text in the Internet Highway Billboard cell phone line? Do I have to put my telephone number?
It is your billboard to put the information that you want the public to see and use. We suggest that you include your name, city, state and zip code so that your billboard may be optimized for the search engines

15. Why are there 3 (three) different search boxes on the 411eDirectory search page?
The Internet Highway Billboard search box will display only those billboards that are available for lease. The Personal 411eCards search box displays the free personal cards that have already been created. The Business 411eCards display those Internet Highway Billboards that have been leased by a business